započet kao poslovni projekat kome su glavne mušterije bili majica-gladni prijatelji, rope je prepoznatljivim stilom i humorom vrlo brzo osvojio kompletnu skejt scenu beograda, pa u jednom trenutku dobija i svoj fizički oblik kroz skejt šop "starchild". nažalost taj poduhvat ne opstaje dugo, sva roba je rasprodata ispod nabavne cene, a prostor prodat za male pare.
sledećih godina rope polako, ali konstantno raste. rad kompanije premešta se iz dečije u dnevnu sobu, a vrlo brzo i u garažu. nekada obavezni deo skejt autfita, rope postaje uobičajena pojava i u srpskim i bosanskim ski centrima, pa se čak i neki ljudi na televiziji pojavljuju u rope majcama.
a onda, 2003. godine u kompaniju upada vukašin čupić i sa sobom donosi novu energiju. zahvaljujući vuletovom entuzijazmu i jakom vezom sa svetskom wakeboard scenom, rope ubrzo pored majci i dukseva počinje i sa proizvodnjom wakeboard opreme - mokra odela, wake daske, neka tečnost koju vejkborderi mažu po cipelama, pa čak i zimske čarape koje mogu da se nose i leti jer uopšte ne smrde ako se ne peru.
rastom kompanije, rope počinje da vraća svojim korenima sponzorišući skejtere, snoubordere i vejkbordere iz srbije, hrvatske, slovenije i bugarske. danas je rope snowboard tim najači tim u zemljama bivše jugoslavije, a rope wakeboard tim redovno osvaja postolja na svetskim takmičenjima. pored podrške pojedinačnim sportistima rope je uključen i u organizovanje i sponzorisanje većine takmičenja u regionu.
2008. godinu je pored proizvodnje i sponzorisanja svega i svačega, obeležilo širenje distribucije po zemljama evropske unije i produkcija wakeboard filma sa najboljim svetskim vozačima, a u režiji Kristijana Grunera - THE IMPACT.
danas je rope najveća wakeboard kompanija koja je ikada postojala na ovim prostorima.
o budućnosti ne razmišljamo previše - radićemo šta god treba da se obogatimo. i sigurno bi voleli da nekako pomognemo u borbi protiv bolesti zavisnosti, ali još nismo dovoljno zavisni iako dosta naših prijatelja jeste, ali to je već njihova stvar, niko ih nije terao, neka se sami snađu, imamo mi dovoljno naših problema.
stupid english translation
rope clothing was officialy founded in 1997. in poor and isolated belgrade, as direct consequence of friendship between dejan simic - drawer and mirko radosevic, omni-potent musician and sportsman who saw in dejans drawings source of easy money.
started as business project whose main customers were t-shirts-hungry friends, with recognizable style and humour rope managed to conquer complete belgrade's skate scene. at one time, it even got its physical shape in form of "starchild" skate shop. unfortunately, that venture didn't last long, all inventory was sold out below price and store was sold for no money.
in next years, rope slowly but consistently grows. companies day-to-day operations move from kids to living room, and very soon to the garage. already major part of skateboarders outfit, rope begins to show up on serbian and bosnian ski centers. even some random people on tv wear rope shirts.
and then, in 2003, vukasic cupic enters company and brings new energy. thanks to his enthusiasm and strong connections with world wakeboard scene, rope clothing, beside t-shirts and hoodies, starts with production of wakeboard equipment - rush guards, wakeboards, some liquid that wakeboarders put on their foot, even winter socks that you can wear during summer because they don't stink if you don't wash them.
with growth, rope starts to give back to its roots sponsoring skaters, snowboarders and wakeboarders from serbia, croatia, slovenia and bulgaria. today, rope snowboard team is strongest team in ex-yugoslavia, and rope wakeboard team is regulary winning medals on world competitions. beside individual support, rope is associated with organisation and sponsorship of most competitions in region.
along manufacturing and sponsoring everything and everybody, year 2008. will be remembered as year when rope started distribution in europian union and produced wakeboard movie with world's best wakeboarders, directed by Christian Gruener - THE IMPACT.
today, rope is largest wakeboard company ever in this part of the world. (and probably the only one)
we don't think much about future - we'll do anything to get rich. and surely, we would like to somehow help fight against addiction diseases, but we're still not addicted enough even lots of our friends are, but that's their problem, no one forced them, we have enough of our problems.
